Your customer finds you in Google and lands on your homepage. What do they see? Can they trust you or your business based on their first impression? Do they feel like they should do business with you or are they leaving as soon as it loads?

First impressions are everything. Your customer is going to judge your business and whether they should spend money with you based on how your website looks. A good good first impression can make the difference between a sale and a bounce.

According to a study conducted by the Stanford Web Credibility Project, “nearly half of all consumers (46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.”

That means the likelihood of making a sale is partly dependent on making sure your website looks good.

If you’re not a designer and engineer with oodles of free time, what do you do?

WordPress Themes to the Rescue

That’s where WordPress themes come to the rescue. What is a WordPress theme? It’s basically the source for how a WordPress blog or a WordPress business site looks. It controls everything from the layout of the content to the colors and fonts. Every website you see running WordPress has one. Think of it as the clothes, makeup and haircut your website wears.

As with most things in life, with WordPress themes you get what you pay for. Most free WordPress themes aren’t very good and generally lack in features.

Worst still, most free themes can be security risks or add unwanted banner ads on your site.

You can buy a great-looking, great performing WordPress theme from sites like Elegent Themes, or TemplateMoster. It’s a great way to find exactly what you’re looking for.

On the other hand, if you’re a WPEngine or Flywheel customer, you get automatic access to the entire StudioPress library of themes running on the famous and brilliant Genesis framework. These themes normally cost anywhere from $59.95 to $499.95, but WPEngine and Flywheel offers these to their customers completely free.

I’ve collected the best looking StudioPress WordPress themes free from WPEngine and Flywheel here in this post.

All of these themes are mobile response which means they’ll look great both on the desktop and mobile. Plus nearly all of them are also setup with WooCommerce integrated for ecommerce functionality so you can easily sell your products or coaching online.

For your Personal Brand: Authority Pro Theme

Perfect for coaches, trainers, or anyone running a personal brand. This should look familiar, it’s the theme I’m personally using!

For the Advertising Agency: Breakthrough Pro Theme

Perfectly setup for an marketing agency, design agency, or services company that needs to show their best work and put their best foot forward

For the Lifestyle Blogger: Essence Pro Theme

If you’re a lifestyle blogger, a travel blogger, fashion blogger, influencer, coach, or trainer, the Essence theme packs all the features you need in a beautiful, straightforward theme that’s conversion focused.

For the Modern Studio: Revolution Pro Theme

Simple, clean, straightforward site perfectly setup to display your best work and ready for blogging.

For the Stylish Studio: Infinity Pro Theme

Whether it’s architecture, fashion design, interior design, or landscape design, your studio deserves a contemporary, sophisticated look. The Infinity Pro theme fits the bill perfectly.

For the Travel Blog: Navigation Pro

Do you write about travel destinations? Don’t want anything standing in the way of your travel guides? This streamlined, destination-focused theme is perfect for you.

For the Minimalist Agency: Monochrome Pro Theme

Minimalist, clean, modern, and perfect for a design studio, artist, or photographer

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Which of these themes are your favorite? Already running Genesis or Flywheel? Let me know in the comments.